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KONY 2012: Lessons for a Marketer

by Emily Burgett Chances are, you’ve seen or heard of KONY 2012 by now. As of March 14th, this 30-minute documentary developed by Invisible Children has over 77 million views. It’s exploding on social media sites worldwide while defying the standard rule of thumb to only produce video content that lasts two to four minutes. […]

Kevin Bailey provides insight into “How to Value SEO”

by Slingshot Bloggers Press Release Contact: Daren Tomey VP of Sales 888.603.7337 ext.205 Kevin Bailey, President and cofounder of Slingshot SEO, provides insight into “How to Value SEO” in terms of Google first page ranking. Answering the question, “What’s the value of a first page search engine ranking, anyway?” is the driving force behind the […]

New Instant Preview Overshadows Side Ads

by David Tittle David: Recently, my colleague Evan and I noticed an update in Google’s instant preview.  While it is a more user-friendly design, this new change has the potential to greatly devalue pay-per-click ads.  Before we get into that, let’s have a review. Evan: Long ago, on November 9th 2010, Google rolled out the […]

10 Tried and True Title Strategies that Win

October 25th, 2012 by Chad Pollitt With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing […]

How to Delegate with Confidence

December 21, 2008 by Tracy Morgan How many of the following statements are true for you? Your inbox is always full. You work overtime on tasks that “only you can do.” People aren’t taking responsibility for the tasks you delegate. You personally rework assignments given to your staff. Delegated assignments are often incomplete and/or deadlines […]