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Reflections from SXSW 2012

by Patrick Davis This post is co-written by SEO Account Executives Brian Graham and Patrick Davis. Now that the dust has settled a bit from South by Southwest (SXSW), we wanted to share some thoughts as a first time exhibitor. SXSW proved to be very fruitful for Slingshot SEO, and even though we were accepted […]

Pay-Per-Click Return On Investment: A Primer

by Slingshot Bloggers If you’re not measuring your return on investment (ROI) for pay-per-click (PPC) advertising campaigns, you might as well be standing on the street corner burning money. This seems like a head-smacking, common sense statement, but you may be surprised how many businesses set up their keyword ad campaigns, sit back, and expect […]

Metrics, Moneyball and Slingshot SEO

by Jay Love It doesn’t matter whether it’s reality TV, a sporting event or a business, your success is measured by keeping score in some manner. I have always been fascinated by the concept of various metrics and the effect tracking the proper metrics can have on not just winning or losing, but moving forward […]

SearchTV Episode 4 – Google Transparency

by Courtney Logel Is Google giving preference to its own products over competing products? Has an anti-trust issue caused Google’s Page Rank to decrease from 10 to 9? Jim Brown and Jesse Laffen once again create a compelling debate in episode 4 of Search TV- they hit on search industry highlights through rapid-fire, two-minute discussions […]

Google+: What We’re Telling Clients

by Phil Golobish On June 28, 2011, Google launched a new social network called Google+ (Google Plus). At the time of this writing, it’s been entertaining humanity’s desire to add people to social “circles” for 21 days and has amassed over 10 million users (some estimates put Google+ at over 20 million users). Given that […]

High-tech Company Adding Jobs in Indianapolis

by Courtney Logel INDIANAPOLIS (May 6, 2011) – Governor Mitch Daniels joined executives from internet marketing practice Slingshot SEO and Mayor Greg Ballard today to announce that the company will expand its operations in Indianapolis, creating up to 114 new jobs by 2013. Founded in 2006 by three friends from Zionsville High School, Slingshot SEO […]