by Courtney Logel Is Google giving preference to its own products over competing products? Has an anti-trust issue caused Google’s Page Rank to decrease from 10 to 9? Jim Brown and Jesse Laffen once again create a compelling debate in episode 4 of Search TV- they hit on search industry highlights through rapid-fire, two-minute discussions...Read More
by Phil Golobish On June 28, 2011, Google launched a new social network called Google+ (Google Plus). At the time of this writing, it’s been entertaining humanity’s desire to add people to social “circles” for 21 days and has amassed over 10 million users (some estimates put Google+ at over 20 million users). Given that...Read More
by Courtney Logel And we’re back with the second episode of Slingshot SEO TV. In the first month’s episode, we covered some awesome material, but this month we went live again with Jim and Jesse to address all new issues floating in the realm of SEO. The program started with an explanation of Digital Relevance,...Read More
October 11th, 2012 by Steven Shattuck It’s been said that what gets measured gets done, and improved upon. For the Social Media Manager engaging with communities across multiple channels, analytics are critical to proving ROI and honing future campaigns. Many social network have built in analytics tools, but if you’re looking to include more complex...Read More
by Courtney Logel Jim and Jesse hit on the hot topics of the SEO industry for a third time on the newly named show- SearchTV. In this episode, we revisit an old yet still trending topic- JCPenney and Overstock. Jesse describes how both sites have bounced back from Google penalties to top ranking positions but...Read More
by Slingshot Bloggers Can you imagine being able to ask a question—any question within any topic—to a community of over 500 million active users? Facebook aims to soon make this large scale question and answer session a reality to all of its registered users in the form of “Facebook Questions.” Introduced last month as a...Read More
by Emily Burgett Chances are, you’ve seen or heard of KONY 2012 by now. As of March 14th, this 30-minute documentary developed by Invisible Children has over 77 million views. It’s exploding on social media sites worldwide while defying the standard rule of thumb to only produce video content that lasts two to four minutes....Read More
by Shari Finnell During a recent conference, I ran into an old colleague from my newspaper days. He had a vague look of disbelief written all over his face – one that I have become all too familiar with whenever I run into print journalists. I wasn’t at all surprised when he told me he...Read More
by Derek Smith The customer is always right – even when they’re not visiting your website. You’ve got to meet them where they’re at. Millions of potential customers are on social media sites like Facebook, Twitter, and LinkedIn, and more conversations about companies and products are taking place online than ever before. Yet many companies...Read More
by David Tittle Over the last few weeks, Google has released a number of big updates. Most notably has been the Google +1 Button (Plus One) and the Google + (Google Plus) social network. In the shadow of these updates, Google has removed some of their features in preparation of their user experience/site design changes. ...Read More
