by Casey Szulc What started as a simple marketing ploy in 2005, the Monday following Thanksgiving, known as “Cyber Monday,” has quickly become the largest online shopping day of the year. With $1.028 billion in online spending, Cyber Monday 2010 was the heaviest online spending day in history and the first to surpass the billion-dollar […]
Category Archives: seo-roi
by Rasheite Radcliff This year SESNY incorporated a new event called Roundtables. I had the opportunity to lead the SEO Content Marketing roundtable with Simon Heseltine the Director of SEO from AOL. I was honored that Slingshot SEO chose me to represent our company, and I must say it felt quite nice to offer advice […]
by Kevin Bailey In my last several blog posts, How Do I Value SEO Rankings Part 1 & 2, I covered how to value a 1st page natural search engine ranking by comparing it with Pay-Per-Click costs (e.g. Google AdWords). While that is a worthy method for valuing rankings, today I’m going to discuss how […]
by Kevin Bailey So what is the true value of organic rankings, and why have they helped so many companies rush from oblivion into the stratosphere so fast? Companies, such as Zappos.com, a business less than 10 years old that sold over a billion dollars in merchandise online last year. In Part 1 of this […]
by Casey Szulc What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question to answer. Any given SERP changes on a day-to-day basis as domains compete for […]
by Kevin Bailey One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” Below I have calculated the annual value of a 1st page Google organic ranking for ‘Health Insurance’ to be $7,471,194. And yes, I’m talking over […]
by Slingshot Bloggers If you’re not measuring your return on investment (ROI) for pay-per-click (PPC) advertising campaigns, you might as well be standing on the street corner burning money. This seems like a head-smacking, common sense statement, but you may be surprised how many businesses set up their keyword ad campaigns, sit back, and expect […]
by Guest Blogger Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? Like Bob, meta descriptions are often ignored or duplicated on multiple pages by website page […]
by Evan Fishkin Multi Channel attribution is the Holy Grail of analytics. Fortunately it’s more like the Indiana Jones version than the Da Vinci Code version. The new Multi Channel attribution features give Google Analytics users a more complete understanding of the conversion process. Before, Google Analytics attributed all conversions to the last referring source. […]
by Shari Finnell When a couple of sports reporters showed up for one of Dirk Nowitzki’s workouts recently, they left in disbelief. ESPN’s Bob Salmi said the NBA player’s routine was just crazy; one of the most bizarre things he had ever seen in basketball. Dave D’Alessandro of the New Jersey Star-Ledger was a bit […]