Category Archives: on-page-seo

How We Do It: Link Profile Optimization

by Phil Golobish Legend has it John F. Kennedy once came across an especially upbeat janitor while touring NASA. When JFK asked the janitor what he was so happy about, the janitor stopped, looked up with pride, and responded, “I’m happy because I’m sending a man to the moon.” Whether or not this story is […]

Sample Selection Matters: Wikipedia Ranks on Page One for 28% of Searches

by Mark Rees We saw the posts on Intelligent Positioning and Search Engine Watch earlier this month and did the exact same study but with a larger (2955 SERPs), more diverse (1-9 words in length) set of keywords. We used keywords serviced for real clients, which provide a sample representative of more competitive, valuable, and […]

s: How to Keep ’em Coming Back for the Long Haul

by Shari Finnell Writing a blog is a lot like exercising. You know it’s good for you. You know you should be hitting the gym — in this case, the keyboard — at least three times a week. But after about two to three months of keeping it up, the thrill is gone. You’re off […]

Relevancy: The Heavyweight in the SEO Ring

by Shari Finnell When it comes to boxing, I don’t know much. Well, actually close to nothing.  I’ve probably seen a total of 10 matches in my lifetime … Mike Tyson vaguely comes to mind. However, I do know this: When a couple of professional boxers step into the ring, odds are they’re going to […]

Are You Ready To Win? It is Time For CLASS

by Shari Finnell When a couple of sports reporters showed up for one of Dirk Nowitzki’s workouts recently, they left in disbelief. ESPN’s Bob Salmi said the NBA player’s routine was just crazy; one of the most bizarre things he had ever seen in basketball. Dave D’Alessandro of the New Jersey Star-Ledger was a bit […]

SearchTV: “Keepin’ it Fresh”

by Courtney Logel The latest episode of Slingshot SEO’s SearchTV, a 30-minute rapid-fire show, provided interesting highlights of Google’s freshness update, the impact of Siri, and branded SEO. Watch as Account Executive Jim Brown and Director of Consulting Jesse Laffen discuss the latest in the ever-evolving world of search. Translation: Jim: Welcome back everybody to […]