December 4th, 2012 by Aaron Aders The classic Glengarry Glen Ross scene is unforgettable – not only to those who saw the movie, but also to anyone who held a sales position in the 20th century. The ABC (Always Be Closing) sales methodology reigned supreme, and still does in some organizations that have failed to evolve with...Read More

December 4th, 2012 by Steven Shattuck According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. Marketers understand the importance of content like blogs, infographics and videos – the challenge is balancing production with other day-to-day responsibilities while producing enough content to be successful. Repurposing...Read More

November 27th, 2012 by Sharlene Boodram Since the release of our very first infographic two years ago, this media type has grown in popularity. The digital presence of infographics wasn’t as common at that time, but the demand for them was great even though the ROI wasn’t fully understood.  As millions of infographics surfaced on the Internet...Read More

November 26th, 2012 by Aaron Aders Robert Cialdini’s best selling book Influence outlines seven basic principles behind the psychology of persuasion. One of my favorite heuristics outlined by Cialdini is the principle of “Social Proof.” The most classic example of social proof is the sitcom laugh track. The fact is that nobody likes canned laughter, yet adding a laugh...Read More

November 21st, 2012 by Chad Pollitt Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future. This post squarely fits in the pontification category. Add a little ranting to it, and you have a recipe for a 2013 wish list of 10 Internet marketing phrases...Read More

November 20th, 2012 by Dustin Clark Producing content is the number one challenge for any content marketer in today’s inbound marketing world. But the “what” and the “why” of content marketing are just as important as the “how much.” Producing content for the sake of producing content does nothing to help your brand. If you...Read More

November 19th, 2012 by Leah Beatty Want to know the secret to Twitter success? It’s simple: participate in Twitter Chats. Why? Fast access to like-minded community (hello, target audience!) Great way to make friends, not just connections Sounding board for questions and ideas Stay current on industry trends and news Build your personal brand At...Read More

November 6th, 2012 by Steven Shattuck It seems as though no matter what time of year it is, thousands of eager undergrads are pursuing internships in their chosen fields of study. While stuffy corporate entities may look to only hire straight-laced, all-business candidates, the inbound marketing field craves creativity and innovation above all. If you’re a...Read More

October 31st, 2012 by Chad Pollitt Over the last 20 years, marketing has evolved at a tremendous pace, and the transition from outbound marketing to inbound marketing is in full stride. This isn’t just one marketer’s opinion, either: Cornerstone brands like Coca-Cola and Procter and Gamble are shifting budgets, dropping outbound agencies or laying off marketers. Many...Read More

October 30th, 2012 by Sharlene Boodram The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for every campaign. Most recently, we have been developing a more methodical and flexible social strategy that...Read More