Category Archives: general-seo

Is Your Content Just ‘Good Enough’? How About Making it Really Stand Out?

by Shari Finnell Around here at Slingshot SEO, we’re never just satisfied with “good enough.” That attitude would sort of be the modern-day equivalent of the famous Babe phrase, “That’ll do pig. That’ll do.” Yes, it’s heartwarming when the farmer delivers that unforgettable phrase to our favorite heroine of the swine variety … just after […]

SEO for CMOs

by Jen Wilfong For two months now, I’ve worked for Slingshot SEO, a company that passionately focuses on improving search engine rankings for companies that want to increase traffic and potential leads to their website. What am I noticing so far? If companies and chief marketing officers knew what I’ve learned in those two short […]

Google Indexing Embedded Facebook and How It Affects You

by David Tittle For those of you who haven’t heard, Matt Cutts has stated that Google is now capable of indexing embedded Facebook comments.  This was later confirmed by labnol.org’s Amit Agarwal.  How do they do this, and why is it important? How they do it Most web crawlers work by simply downloading the html […]

R&D at Slingshot SEO (Part One)

by Jay Love You are in for a holiday treat over the next couple of weeks as I introduce our Slingshot SEO Research and Development department and its always unflappable head Mr. Evan Fishkin. When most people think of a technology-related company R&D department, the names Apple, Cisco, Qualcomm and others come to mind. They […]

Enterprise SEO: Be Careful with Industry Jargon

by Phil Golobish Geek Out [geek-out] –verb Slang. To engage in a conversation of a highly technical nature, typically with some other members of the party you are with, completely (and usually inadvertently) alienating others in the process. ~ www.UrbanDictionary.com There’s no fancy way to say it. There’s also not a technical term for it. […]

Brand Measurement: In Search of the Missing Link

by Matt Hunckler Depending on what books and blogs you tend to read, you may think “brand” is a bit of a dirty word. Through a recent rebrand experience at Slingshot SEO earlier this year, I gained some perspective on the real value of “brand.” Branding often gets a bad rap, because it’s not always […]

Re-purposing Video Content for Optimization

by Guest Blogger Guest post by Max Yoder of Compendium. Max is a Lead Lifecycle Engineer at the business blogging software company. Be Smart When I talk to our clients about re-purposing, I usually ask them about their video content first, because I find that most people overlook its potential by ignoring two alternative uses […]

An insider’s View of the Hiring Process at Slingshot SEO (Part One)

by Jay Love One of the key areas I’ve been focusing on during my first few months here at Slingshot SEO has been human resources.HR always has been near and dear to my heart and soul because the single most important asset of any organization is its people. There is not even a close second […]

Are You Ready To Win? It is Time For CLASS

by Shari Finnell When a couple of sports reporters showed up for one of Dirk Nowitzki’s workouts recently, they left in disbelief. ESPN’s Bob Salmi said the NBA player’s routine was just crazy; one of the most bizarre things he had ever seen in basketball. Dave D’Alessandro of the New Jersey Star-Ledger was a bit […]