by Guest Blogger Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? Like Bob, meta descriptions are often ignored or duplicated on multiple pages by website page...Read More
by Emily Burgett Chances are, you’ve seen or heard of KONY 2012 by now. As of March 14th, this 30-minute documentary developed by Invisible Children has over 77 million views. It’s exploding on social media sites worldwide while defying the standard rule of thumb to only produce video content that lasts two to four minutes....Read More
by Jody Mugele Thank you, Google! As a content editor I take pride in knowing how to use a semicolon. It makes me happy to look over a draft of a blog post I’ve created and delight in sentence variety on the page. I love when a piece of content crosses my desk and I...Read More
by David Tittle David: Recently, my colleague Evan and I noticed an update in Google’s instant preview. While it is a more user-friendly design, this new change has the potential to greatly devalue pay-per-click ads. Before we get into that, let’s have a review. Evan: Long ago, on November 9th 2010, Google rolled out the...Read More
by Phil Golobish Legend has it John F. Kennedy once came across an especially upbeat janitor while touring NASA. When JFK asked the janitor what he was so happy about, the janitor stopped, looked up with pride, and responded, “I’m happy because I’m sending a man to the moon.” Whether or not this story is...Read More
by Casey Szulc As comScore recently reported, Cyber Monday 2011 was the heaviest online spending day in history, with $1.251 billion in online sales – up 22% from last year. Thanksgiving night and Black Friday are generally acknowledged as the start of the holiday shopping season and some of the busiest in-store shopping days, but...Read More
by Mark Rees We saw the posts on Intelligent Positioning and Search Engine Watch earlier this month and did the exact same study but with a larger (2955 SERPs), more diverse (1-9 words in length) set of keywords. We used keywords serviced for real clients, which provide a sample representative of more competitive, valuable, and...Read More
by Shari Finnell Writing a blog is a lot like exercising. You know it’s good for you. You know you should be hitting the gym — in this case, the keyboard — at least three times a week. But after about two to three months of keeping it up, the thrill is gone. You’re off...Read More
by Evan Fishkin Multi Channel attribution is the Holy Grail of analytics. Fortunately it’s more like the Indiana Jones version than the Da Vinci Code version. The new Multi Channel attribution features give Google Analytics users a more complete understanding of the conversion process. Before, Google Analytics attributed all conversions to the last referring source....Read More
by Rasheite Radcliff It all begins with what we like to call “Guy meets Girl.” When a guy meets a girl he’s attracted to, he’s determined to woo her, and if Girl is worth it, Guy will woo her by any means necessary. So Guy wants Girl’s attention, and to get it he has to...Read More
