Category Archives: general-seo

5 Reasons Why Your Internal SEO Specialist Needs An External SEO Company

October 18th, 2012 by Jeremy Dearringer Many companies today who engage in search engine optimization campaigns lean either on an internal SEO specialist or a fully outsourced agency who provides a turnkey solution. While both strategies have their merit, we believe that an ideal SEO engagement should be a hybrid of the two – matching a […]

Evaluate, Create, Repeat: The SEO

by Mitch Causey As a continuation of my post “The Many Hats of an SEO,” I will be writing periodic posts about different positions in our company. These posts will describe why these positions are necessary for SEO success – giving people outside of the SEO industry more insight into how we operate. This first […]

SearchTV Episode 5: Optimize Your Optimization

by Courtney Logel Have you ever wondered how to “Optimize Your Optimization?” In the latest episode of SearchTV- a 30 minute, 10 topic rapid-fire talk show, Slingshot SEO Senior Sales Exec Jim Brown and Consulting Manager Jesse Laffen discuss ideas of how to optimize your optimization once you’ve attained rankings. Have you ever thought about […]

Internet Retailer Lessons Learned

by Matt Hunckler If you weren’t in San Diego last week, you missed out. Over 7,300 e-commerce and Internet marketing pros made the journey to the San Diego Convention Center for the annual Internet Retailer conference (IRCE). This year’s was the biggest yet! For those who couldn’t make it, here’s what you missed: just about […]

Women Take the Checkered Flag in Google Popularity [Infographic]

by Tiffany Callaway As female drivers like Danica Patrick look to make history by winning the Indianapolis 500, Google search results reveal that women drivers have already taken the top four spots in the starting grid of popularity. Milka Duno, Patrick, Simona de Silvestro and Ana Beatriz top the Google list of most popular racers, […]

Enhancing an Already Special Culture (Part Two)

by Jay Love Last week we explored how an increase in communication can enhance any organization’s culture. Our exploration continues this week with me first touting one of the most appreciated perks at Slingshot SEO, something that adds quite a bit to our daily culture–our four-day work week! Yes, an exclamation mark because virtually every […]

Crawlers, New Microdata & Panda: A Selective Recap of SMX Advanced

by Evan Fishkin OK. I realize this post is a little untimely since SMX Advanced ended like … uh, three weeks ago. But due to having to grapple with The Plague, which I inadvertently picked up during one of four visits to five different airports in a 10-day period, I’m just now able to deliver […]

7 Steps to Building an Infographic That’s Both Good-Looking and Smart

by Shari Finnell Have you ever come across a dessert you didn’t like? Sure you have. Think about it. I’m talking about a Mile-High Chocolate Cake glistening with frosting that ends up tasting as dry and flavorless as 5-day old bread. If it truly was bread you were chowing down on, it wouldn’t be all […]

Connections Made and Lessons Learned: A Recap of MBO 2010

by Slingshot Bloggers Led by Slingshot SEO team member Jim Brown and consisting of 18 presentations attended by 202 online marketing experts, MBO 2010 was nothing short of a success.  Attendees arrived around 8:00 a.m. for check-in and then proceeded to hear keynote speaker Mark Roberge of HubSpot share his intellect on the evolving media […]