by Emily Burgett Chances are, you’ve seen or heard of KONY 2012 by now. As of March 14th, this 30-minute documentary developed by Invisible Children has over 77 million views. It’s exploding on social media sites worldwide while defying the standard rule of thumb to only produce video content that lasts two to four minutes. […]
Category Archives: content
by Jody Mugele Thank you, Google! As a content editor I take pride in knowing how to use a semicolon. It makes me happy to look over a draft of a blog post I’ve created and delight in sentence variety on the page. I love when a piece of content crosses my desk and I […]
October 25th, 2012 by Chad Pollitt With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing […]
by Shari Finnell Writing a blog is a lot like exercising. You know it’s good for you. You know you should be hitting the gym — in this case, the keyboard — at least three times a week. But after about two to three months of keeping it up, the thrill is gone. You’re off […]
by Rasheite Radcliff It all begins with what we like to call “Guy meets Girl.” When a guy meets a girl he’s attracted to, he’s determined to woo her, and if Girl is worth it, Guy will woo her by any means necessary. So Guy wants Girl’s attention, and to get it he has to […]
by Shari Finnell During a recent conference, I ran into an old colleague from my newspaper days. He had a vague look of disbelief written all over his face – one that I have become all too familiar with whenever I run into print journalists. I wasn’t at all surprised when he told me he […]
by Guest Blogger Brock Benefiel is an online editor at Angie’s List. For the past year, he has been on the company’s search marketing team devoted to producing original content to help homeowners and consumers, drive search rankings and increase membership. At Angie’s List, creating good content means promoting action—promote consumer awareness, good hiring practices, […]
by Shari Finnell In this age of technology, cheating has never been easier. No, I’m not talking about cheating on your better half. That’s an entirely different story that – as we would say here at Slingshot – doesn’t fit into our RELEVANCY standards for this particular blog. OK. Back to this cheating thing. Here […]
by Derek Smith If you missed our webinar yesterday with Compendium about creating relevant content, do not fear! The Guide to Content Creation is here. The inverted pyramid. Who, what, where, when, why and how. These are some of the things my editors harped on back when I was a cub reporter learning the ropes […]
by Shari Finnell Around here at Slingshot SEO, we’re never just satisfied with “good enough.” That attitude would sort of be the modern-day equivalent of the famous Babe phrase, “That’ll do pig. That’ll do.” Yes, it’s heartwarming when the farmer delivers that unforgettable phrase to our favorite heroine of the swine variety … just after […]