December 4th, 2012 by Steven Shattuck According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. Marketers understand the importance of content like blogs, infographics and videos – the challenge is balancing production with other day-to-day responsibilities while producing enough content to be successful. Repurposing […]
Category Archives: content
November 27th, 2012 by Sharlene Boodram Since the release of our very first infographic two years ago, this media type has grown in popularity. The digital presence of infographics wasn’t as common at that time, but the demand for them was great even though the ROI wasn’t fully understood. As millions of infographics surfaced on the Internet […]
November 23rd, 2012 by Dustin Clark Sometimes, I feel like content marketing is a lot like playing Skyrim. Since the game was released last November, I spent an inordinate amount of time making characters, hunting dragons and generally convincing myself that I could take on a bear in real life, if I had the right […]
November 21st, 2012 by Chad Pollitt Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future. This post squarely fits in the pontification category. Add a little ranting to it, and you have a recipe for a 2013 wish list of 10 Internet marketing phrases […]
November 20th, 2012 by Dustin Clark Producing content is the number one challenge for any content marketer in today’s inbound marketing world. But the “what” and the “why” of content marketing are just as important as the “how much.” Producing content for the sake of producing content does nothing to help your brand. If you […]
November 19th, 2012 by Chad Pollitt Optimization tips usually come in the form of SEO action items. However, SEO is one of many online areas that can be optimized. All too often, social media optimization (SMO) and conversion rate optimization (CRO) take a back seat to SEO. Some marketers fail to realize that successful SMO […]
November 15th, 2012 by Rebekah Meyer Writing well is much easier said than done. Say you’ve spent hours researching and writing a paper or a blog post, only to reread it the next morning and discover it’s a total snore. It’s tempting to just throw in the towel, especially if you don’t consider yourself a word person. […]
November 14th, 2012 by Zach Burton As more and more commerce, thought leadership and information exchange occurs digitally, your brand is in danger of being lost in communicative cacophony. In order to plant your flag in the digital marketplace, your message must be crafted to compete with the surrounding noise. In this blog post, we […]
November 5th, 2012 by Chad Pollitt As a prolific blogger, it’s not uncommon to be asked for the secret formula to writing successful blog posts. There’s no true secret formula, but there is a very simple structure that has worked well over the last five years. It’s definitely a keep it simple stupid approach, but […]
November 1st, 2012 by Rebekah Meyer Guys, it’s been more than a year. I know it’s hard; I know each person’s grief must follow its own path. But please, PLEASE, can we finally let go of the Oxford comma? Since the University of Oxford turned its back on its namesake in late June 2011, people […]