by Shari Finnell When it comes to creating art, I’m a wimp. For those who know me, I’ve got this thing called a “major block” when it comes to plastering paint on canvas. My cabinets are stocked with everything it takes to create a facsimile of a masterpiece … acrylic paints, watercolors, brushes, palettes, canvasses,...Read More

by Shari Finnell When it really comes down to it, good writing — the type of stuff people will actually bother to read — is built on a foundation that you probably learned back in grade school. As Sherlock supposedly would put it: “Elementary, my dear Watson. Elementary.” The truth of that hit home to...Read More

by Guest Blogger Erik Deckers is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He has been blogging since 1997, and has been a published writer for more than 24 years. He has been a newspaper humor columnist for 17 years, and is published in 10 newspapers around Indiana. Erik...Read More

October 25th, 2012 by Chad Pollitt With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing...Read More

by Shari Finnell Writing a blog is a lot like exercising. You know it’s good for you. You know you should be hitting the gym — in this case, the keyboard — at least three times a week. But after about two to three months of keeping it up, the thrill is gone. You’re off...Read More

by Rasheite Radcliff It all begins with what we like to call “Guy meets Girl.” When a guy meets a girl he’s attracted to, he’s determined to woo her, and if Girl is worth it, Guy will woo her by any means necessary. So Guy wants Girl’s attention, and to get it he has to...Read More

by Shari Finnell In this age of technology, cheating has never been easier. No, I’m not talking about cheating on your better half. That’s an entirely different story that – as we would say here at Slingshot – doesn’t fit into our RELEVANCY standards for this particular blog. OK. Back to this cheating thing. Here...Read More

by Derek Smith If you missed our webinar yesterday with Compendium about creating relevant content, do not fear! The Guide to Content Creation is here. The inverted pyramid. Who, what, where, when, why and how. These are some of the things my editors harped on back when I was a cub reporter learning the ropes...Read More

September 19th, 2012 by Steven Shattuck Chances are you have the same problem that everyone else has: you understand the value of blogging, but you just can’t seem to produce the volume of content you know you need in order to be successful. Maybe you have willing writers, but a lack of topic ideas. The...Read More

November 1st, 2012by Steven Shattuck According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report from the Content Marketing Institute, 64% of B2B content marketers say they are challenged with producing enough content. While harnessing your internal workforce to write that content is a good place to start, many employees may not be...Read More