November 26th, 2012 by Aaron Aders Robert Cialdini’s best selling book Influence outlines seven basic principles behind the psychology of persuasion. One of my favorite heuristics outlined by Cialdini is the principle of “Social Proof.” The most classic example of social proof is the sitcom laugh track. The fact is that nobody likes canned laughter, yet adding a laugh...Read More
November 15th, 2012 by Rebekah Meyer Writing well is much easier said than done. Say you’ve spent hours researching and writing a paper or a blog post, only to reread it the next morning and discover it’s a total snore. It’s tempting to just throw in the towel, especially if you don’t consider yourself a word person....Read More
November 13th, 2012 by Leah Beatty Visual content is as crucial to a successful blog post as the actual words you write. Using a photo (or two or three) in your blog post will increase the likelihood of it being shared. Why? Most people skim blog articles, and the first thing they look for are...Read More
November 5th, 2012 by Chad Pollitt As a prolific blogger, it’s not uncommon to be asked for the secret formula to writing successful blog posts. There’s no true secret formula, but there is a very simple structure that has worked well over the last five years. It’s definitely a keep it simple stupid approach, but...Read More
November 1st, 2012 by Rebekah Meyer Guys, it’s been more than a year. I know it’s hard; I know each person’s grief must follow its own path. But please, PLEASE, can we finally let go of the Oxford comma? Since the University of Oxford turned its back on its namesake in late June 2011, people...Read More
October 1st, 2012 by Steven Shattuck If you’ve followed SEO and Internet marketing news over the past year, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google, who actually labels it “Agent Rank,” describes it as “the identity of...Read More
August 15th, 2012 by Guest Blogger Building backlinks through guest blogging is nothing new and you can find countless posts online about the ins and the outs of this tactic. The problem that I see with guest blogging is that many online marketers are turning it into something that might be considered no better than...Read More
by Shari Finnell Back in the day when I was a rookie newspaper reporter, I worked for an editor with a morning routine that constantly set his staff on edge … every day. I can picture him now … a cup of black coffee in one hand, while he anxiously scanned the competitor’s newspaper in...Read More
by Guest Blogger Ken Moorhead is the social media manager and blog editor for Compendium, the business blogging platform. When not busy writing creative briefs for the Compendium staff blog, he fills the hours with MBA studies and general hijinx. In the comments following my last post, Six Minutes to Understanding Business Blogging, Kyle Lacy...Read More
by Matt Hunckler If you weren’t in San Diego last week, you missed out. Over 7,300 e-commerce and Internet marketing pros made the journey to the San Diego Convention Center for the annual Internet Retailer conference (IRCE). This year’s was the biggest yet! For those who couldn’t make it, here’s what you missed: just about...Read More
