October 1st, 2012 by Steven Shattuck If you’ve followed SEO and Internet marketing news over the past year, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google, who actually labels it “Agent Rank,” describes it as “the identity of […]
Author Archives: Slingshot
September 28th, 2012 by Emily Burgett The Inbound Wrap-Up is our weekly list of articles in the inbound marketing and SEO world that you should be reading. Week Ending September 28th, 2012: 1 » How to Prepare for AuthorRank and Get the Jump on Google » seomoz.orgEver wish you could be ahead of the game […]
September 27th, 2012 by Kevin Bailey Content marketing is today’s “it” marketing strategy—as it should be. Thanks to some tweaks by Google and the rise of the social web, we believe content marketing is now the most powerful form of Internet marketing that’s ever existed. When done right, it drives unprecedented inbound traffic from search, […]
September 26th, 2012 by Muhammad Yasin The practice of using social media for SEO is becoming increasingly important. In order to have your message resonate on social media, and in turn impact your business as it pertains to search engine ranking and online visibility (and eventually monetarily), there are a number of steps you must […]
September 25th, 2012 by Bradley Smith Considering the upcoming presidential election, it seems appropriate to draw some similarities between the United States’ complicated Electoral College process and how Google chooses which sites win that No. 1 spot. If you need a brief political science refresher, presidents are elected based on an indirect vote by the […]
September 24th, 2012 by Emily Burgett One of the biggest challenges in marketing is bridging the gaps between separate activities so they all become cohesive and support the same goal. The same goes with SEO. It is important for marketers and webmasters to identify those gaps and actively work to integrate all those efforts. One […]
September 18th, 2012 by Steven Shattuck When I was hired as Community Manager for Slingshot SEO in February of 2012, I was put in charge of managing the Slingshot SEO social media accounts. One of our most underutilized networks was Google+. Though it’s often derided as the red-headed stepchild of the social media family, many […]
September 17th, 2012 by Emily Burgett There are dozens upon dozens of different social media platforms to choose from and being engaged with all of them can seem near impossible. So how do you determine which forms of social media are most valuable for you and your search media goals? In today’s Ask An SEO […]
by Emily Burgett In April, Google launched an algorithm update known as Penguin, which penalized websites that were “overly-optimized”. SEOs everywhere scrambled to figure out why sites were penalized and how those sites could find new life after Penguin. This has left many webmasters to wonder, “How do you optimize without over doing it?” Here […]
August 30th, 2012 by Muhammad Yasin The practice of using social media for SEO (Search Engine Optimization) is becoming increasingly important. In order to have your message resonate on social media (Facebook, Twitter, blogs, etc.) and, in turn, impact your business as it pertains to search engine ranking and online visibility (and eventually in terms […]