Author Archives: Slingshot

Online Reputation Management

by Kim Greuel Buffer Remember the days of writing bibliographies for research papers on 5×7 index cards in the middle school library?  The teachers insisted that references come from credible sources; preferably published.  As a youngster, it seemed that MLA or Chicago style of citation was meant to torture me. In the adult world; however, […]

Business Analytics on the Internet

by Aaron Aders Analytics in business is unfortunately something that is not typically a standard process for the average small to medium sized company. Applying analytical segmentation to date can solve business problems and provide answers that directly effect your bottom line. No place is easier to implement analytics in your business processes than on […]

International SEO: Don’t let your website get lost in translation.

by Derek Smith In today’s globalized business environment it’s crucial to develop and refine your international business presence online. Even if you’re an industry leader, you’re likely missing out on significant sales if customers in other countries aren’t finding your website in their searches. International SEO can help you achieve top search rankings outside of […]

Good Press = Good SEO

by Rasheite Radcliff We have heard many times that any press is good press, but let’s be honest with ourselves—bad press does not stimulate the loyalty a brand wants and deserves from its customer or client base. When you think of press releases you think about something timely and newsworthy—a charity event for breast cancer […]