October 11th, 2012 by Steven Shattuck It’s been said that what gets measured gets done, and improved upon. For the Social Media Manager engaging with communities across multiple channels, analytics are critical to proving ROI and honing future campaigns. Many social network have built in analytics tools, but if you’re looking to include more complex […]
Author Archives: Slingshot
by Slingshot Bloggers Here I am, crawling out of the blog woodwork just in time to say goodbye to 2009. No, I will not write a blog post about my thoughts on the year or the top 10 best and worst of ’09…I’ll leave that to my personal blog and those other bloggers out there! […]
by Jody Mugele One of my go-to phrases is “language is squishy.” The writer part of me loves that language changes, and digs the freedom to use words like grrl and veepees in blog posts because, well, they are blog posts. And those are fun words. Even Scrabble is accommodating these new words born from […]
by Courtney Logel Jim and Jesse hit on the hot topics of the SEO industry for a third time on the newly named show- SearchTV. In this episode, we revisit an old yet still trending topic- JCPenney and Overstock. Jesse describes how both sites have bounced back from Google penalties to top ranking positions but […]
by Jay Love Recently, I had the pleasure of attending a Slingshot SEO client meeting in which our CLASS analysis report was being presented to a client. After the usual pleasant greetings and musings about current events in the world of marketing, the lights were dimmed, the projector was focused and more than 90 minutes […]
by Slingshot Bloggers Can you imagine being able to ask a question—any question within any topic—to a community of over 500 million active users? Facebook aims to soon make this large scale question and answer session a reality to all of its registered users in the form of “Facebook Questions.” Introduced last month as a […]
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by Rasheite Radcliff I had the honor of attending MBO 2011 on Tuesday, October 11. For those of you unfamiliar with MBO (Masters of Business Online), it’s Indianapolis’ largest one-day marketing conference. Filled with a variety of seasoned speakers who share their knowledge and direction about social media, mobile apps and SEO, MBO was much […]
by Jay Love During the last 26 years of my business career, I was closely associated with the non-profit world. Within that environment there exists several well-known governing bodies and associations, and I had the privilege to serve on the boards of most of those groups. I chose to continue serving on one particular board […]
by Guest Blogger Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? Like Bob, meta descriptions are often ignored or duplicated on multiple pages by website page […]