by Jody Mugele SEO can often have that which-came-first-the-chicken-or-the-egg feel. In general, SEO is a concept that’s difficult to understand. You can’t touch it. SEO practices change. There are few hard and fast rules, few classes, and few experts on the matter. Often it’s a struggle to even explain it, even when you’re an SEO […]
Author Archives: Slingshot
by Jeremy Dearringer I was almost ready to leave the office today when I noticed a tweet on my iPhone by Danny Sullivan of Search Engine Land. He mentioned content farms, tweeting “the more publicity particular content farms get, the more likely they risk being targets in a Google “update” that wipes them out”. I […]
by Casey Szulc What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question to answer. Any given SERP changes on a day-to-day basis as domains compete for […]
by Matt Hunckler What happens when you bring together 400-500 of the search industry’s elite? We found out during last week’s big Seattle search media conference—MozCon. For starters, we found out that when you pack that many web geeks into one room, it can easily bring even the most enterprise wifi network to its knees. […]
by Jay Love One of the biggest joys of being a business and community leader is helping new leaders develop. Pride is not a strong enough word to express the feeling one receives watching a former protégée emerge as a new manager, director, VP or even a president within an organization. Over the years, I […]
by Kevin Bailey One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” Below I have calculated the annual value of a 1st page Google organic ranking for ‘Health Insurance’ to be $7,471,194. And yes, I’m talking over […]
by Steven Shattuck Companies raising the bar with their workplace practices were recognized tonight at the Indiana Roof Ballroom by the Indiana Chamber of Commerce. The organization unveiled rankings for the 70 companies from throughout the state that made the 2012 Best Places to Work in Indiana list (which was released February 21). The awards […]
by Shari Finnell Let’s just consider this blog Part Two of my last post, “Think Like a Journalist.” Here’s why. Google recently announced an algorithm update that should have you seriously thinking about restructuring your company’s content production strategy. You should be approaching it much in the same an online news team would map out […]
by Jesse Laffen Does your website have images? Of course it does! Images make content more lively and attractive, helping to keep a visitor’s attention focused on your message. Too often, however, we see we websites ignoring the few easy guidelines Google has published regarding optimization of your images. Following these rules takes little effort, […]
by Shari Finnell When it really comes down to it, good writing — the type of stuff people will actually bother to read — is built on a foundation that you probably learned back in grade school. As Sherlock supposedly would put it: “Elementary, my dear Watson. Elementary.” The truth of that hit home to […]