December 4th, 2012 by Steven Shattuck According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. Marketers understand the importance of content like blogs, infographics and videos – the challenge is balancing production with other day-to-day responsibilities while producing enough content to be successful. Repurposing […]
Author Archives: Slingshot
December 4th, 2012 by Aaron Aders The classic Glengarry Glen Ross scene is unforgettable – not only to those who saw the movie, but also to anyone who held a sales position in the 20th century. The ABC (Always Be Closing) sales methodology reigned supreme, and still does in some organizations that have failed to evolve with […]
December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. This represents 17.3% of all websites. Yoast.com reports that 72.4 million websites are built on WordPress. Besides it’s SEO-friendliness and relative ease of use, perhaps the most alluring quality […]
November 29th, 2012 by Aaron Aders Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract […]
November 28th, 2012 by Aaron Aders While attending SES San Francisco this year, I was able to watch an incredible keynote by none other than the Google Analytics creator himself, Avinash Kaushik. During his presentation, he drew an in interesting analogy in website data analysis called “the one-night stand.” Throughout his keynote speech, Kaushik frequently […]
November 27th, 2012 by Sharlene Boodram Since the release of our very first infographic two years ago, this media type has grown in popularity. The digital presence of infographics wasn’t as common at that time, but the demand for them was great even though the ROI wasn’t fully understood. As millions of infographics surfaced on the Internet […]
November 26th, 2012 by Aaron Aders Robert Cialdini’s best selling book Influence outlines seven basic principles behind the psychology of persuasion. One of my favorite heuristics outlined by Cialdini is the principle of “Social Proof.” The most classic example of social proof is the sitcom laugh track. The fact is that nobody likes canned laughter, yet adding a laugh […]
November 23rd, 2012 by Dustin Clark Sometimes, I feel like content marketing is a lot like playing Skyrim. Since the game was released last November, I spent an inordinate amount of time making characters, hunting dragons and generally convincing myself that I could take on a bear in real life, if I had the right […]
November 23rd, 2012 by Emily Burgett Rich snippets are used to summarize the content they represent in order to make it easier for the user to understand what the piece is about. When you perform a search on Google, rich snippets are the small images and reviews that show up in your results. In this […]
November 21st, 2012 by Chad Pollitt Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future. This post squarely fits in the pontification category. Add a little ranting to it, and you have a recipe for a 2013 wish list of 10 Internet marketing phrases […]