July 6th, 2012 by Aaron Aders Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss the reality of digital marketing as well as best practices with the online marketing industry’s ‘cream of the crop’ in an exclusive invitation-only roundtable event. The two keynotes of the day were a presentation by Chris Tolles,...Read More
July 2nd, 2012 by Chad Pollitt Believe it or not, content marketing has been around since 1895, according to Joe Pulizzi, founder of the Content Marketing Institute. John Deere launched a magazine called The Furrow with the intent of educating farmers on the technology changes occurring at the turn of the century. This publication still...Read More
June 25th, 2012 by Megan Brown You visit them every day. You obsess over their latest updates, notice their style changes and even monitor who they interact with. You feel odd when you go a day without them, and you wonder how you can get them to notice you. Well, wonder no further. Although there’s...Read More
June 15th, 2012 by Thomas Doane-Swanson When I graduated from college with an English degree (without a teaching certificate) at the beginning of the recession, I surveyed my known job-prospects, juxtaposed these against my debt-to-income ratio, and came to the devastating conclusion that I would have to work as a bartender for the rest of...Read More
June 13th, 2012 by Allison Carter Slingshot SEO welcomes Allison Carter to our blog. While we focus on enterprise business, in this guest post from our friends at Roundpeg, Allison offers some great suggestions on content development and outreach for small businesses. Do you ever feel like a slave to search engines? It’s easy to...Read More
March 7, 2012 by Steven Shattuck Take a quick glance at your Facebook newsfeed. You’ll probably not only notice a variety of shared content, but also subtle differences in how that content is displayed. Text-only posts, photo-only posts, posts with links that you can see, and ones that you can’t. For marketers, the goal of...Read More
by Tiffany Callaway When running your business, a comprehensive plan that takes into account all aspects of your operations is essential in keeping you ahead of the competition. A carefully executed marketing strategy is critical to that success. From analyzing the effectiveness of your current marketing plans to mapping out how to maximize your expenditures...Read More
by Shari Finnell “What do you do?” For those of us working in the SEO industry, there’s no way to answer this question in 20 seconds or less, especially if you’re encountering about 98.5 percent of the population. When it comes to professions, SEO comes nowhere close to qualifying as the “oldest.” Search engine optimization...Read More
by Derek Smith Shopping – it’s the most American of activities, yet the modern shopping experience continues to change. According to Internet Retailer and eMarketer, the estimated spend in U.S. eCommerce sales in 2015 will reach 269.8 billion. It’s no secret that many consumers often prefer to bypass the brick and mortar stores entirely by...Read More
by Slingshot Bloggers As an online marketing professional, I am often asked about how email marketing and SEO are related. It’s simple really. It’s all about acquisition. SEO is a tool that can be used to attract the right audience to you at the right time. According to ExactTarget’s 2009 Email List Growth Study report,...Read More
