by Shari Finnell Writing a blog is a lot like exercising. You know it’s good for you. You know you should be hitting the gym — in this case, the keyboard — at least three times a week. But after about two to three months of keeping it up, the thrill is gone. You’re off...Read More

by Evan Fishkin Multi Channel attribution is the Holy Grail of analytics. Fortunately it’s more like the Indiana Jones version than the Da Vinci Code version. The new Multi Channel attribution features give Google Analytics users a more complete understanding of the conversion process. Before, Google Analytics attributed all conversions to the last referring source....Read More

by Rasheite Radcliff It all begins with what we like to call “Guy meets Girl.” When a guy meets a girl he’s attracted to, he’s determined to woo her, and if Girl is worth it, Guy will woo her by any means necessary. So Guy wants Girl’s attention, and to get it he has to...Read More

by Phil Golobish The search engine marketing (SEM) industry has grown to support a few major events. Perhaps the largest and most well known of these events is the series, Search Marketing Exposition (SMX), organized by the publishers of Search Engine Land. Last week, I had the opportunity of attending SMX East 2011 in New...Read More

by Shari Finnell During a recent conference, I ran into an old colleague from my newspaper days. He had a vague look of disbelief written all over his face – one that I have become all too familiar with whenever I run into print journalists. I wasn’t at all surprised when he told me he...Read More

by Guest Blogger Brock Benefiel is an online editor at Angie’s List. For the past year, he has been on the company’s search marketing team devoted to producing original content to help homeowners and consumers, drive search rankings and increase membership. At Angie’s List, creating good content means promoting action—promote consumer awareness, good hiring practices,...Read More

by Derek Smith The customer is always right – even when they’re not visiting your website. You’ve got to meet them where they’re at. Millions of potential customers are on social media sites like Facebook, Twitter, and LinkedIn, and more conversations about companies and products are taking place online than ever before. Yet many companies...Read More

by Shari Finnell In this age of technology, cheating has never been easier. No, I’m not talking about cheating on your better half. That’s an entirely different story that – as we would say here at Slingshot – doesn’t fit into our RELEVANCY standards for this particular blog. OK. Back to this cheating thing. Here...Read More

by Jay Love In my previous post, we explored how Slingshot SEO’s Research and Development department came into being, as well as peered inside the personalities and backgrounds of the three members that make up the team. This week, we’re digging a little deeper to take a look at the numerous projects the R&D team...Read More

by David Tittle Over the last few weeks, Google has released a number of big updates.  Most notably has been the Google +1 Button (Plus One) and the Google + (Google Plus) social network.  In the shadow of these updates, Google has removed some of their features in preparation of their user experience/site design changes. ...Read More