November 19th, 2012 by Leah Beatty Want to know the secret to Twitter success? It’s simple: participate in Twitter Chats. Why? Fast access to like-minded community (hello, target audience!) Great way to make friends, not just connections Sounding board for questions and ideas Stay current on industry trends and news Build your personal brand At...Read More

November 19th, 2012 by Aaron Aders Google has enabled Google Analytics users to apply to a whitelist to gain access to the attribution modeling tool that was previously only available to the enterprise GA package ($150k per year!). This is awesome news since current attribution modeling methods require quite a bit of spreadsheet work. The tool currently...Read More

November 19th, 2012 by Chad Pollitt Optimization tips usually come in the form of SEO action items. However, SEO is one of many online areas that can be optimized. All too often, social media optimization (SMO) and conversion rate optimization (CRO) take a back seat to SEO. Some marketers fail to realize that successful SMO...Read More