November 14th, 2012 by Aaron Aders If the 2008 presidential election revealed the power of social media in politics, the 2012 presidential election demonstrated its ability to provide essential demographic data. The secret to President Barack Obama’s first win was integration of grassroots organization via social media. Team Obama took that strategy to the next...Read More

November 14th, 2012 by Zach Burton As more and more commerce, thought leadership and information exchange occurs digitally, your brand is in danger of being lost in communicative cacophony. In order to plant your flag in the digital marketplace, your message must be crafted to compete with the surrounding noise. In this blog post, we...Read More