Daily Archives: July 16, 2012

Cult of Celebrity: Can Social Influencers Drive Brand Value?

July 16th, 2012 by Muhammad Yasin Influencers—that is, people on social media who have a large following, easily influence trends, and can drive immense amounts of buzz with one share—are the celebrities of the social media eco-system. These influencers exist because of the quality of content they produce and share. Their opinion is valued in […]